Privacy Policy

Your privacy matters to us. This policy explains how we collect, use, and protect your personal information.

Last updated: January 25, 2026

Promida London operates this store and website to provide you with a curated shopping experience (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us. By using our Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect the following categories of personal information:

Contact Details

Your name, address, billing and shipping addresses, phone number, and email address.

Financial Information

Payment card information, transaction details, and payment confirmation.

Account Information

Username, password, security questions, preferences and settings.

Transaction Information

Items you view, add to cart or wishlist, purchase, return, exchange, and past transactions.

Communications

Information you include when contacting us or sending customer support inquiries.

Device & Usage Data

Device information, browser details, IP address, and how you interact with our Services.

Where We Collect Information From

Directly From You

When you create an account, make purchases, or communicate with us.

Automatically

Through cookies and similar technologies when you use our website.

Service Providers

From third parties who process information on our behalf.

Partners & Third Parties

From marketing and business partners we work with.

How We Use Your Personal Information

We use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your information to process payments, fulfill orders, manage your account, arrange shipping, enable reviews, and create a customized shopping experience—such as recommending products based on your preferences and past purchases.

Marketing and Advertising

We use your information for marketing purposes, such as sending promotional emails, text messages, and showing you relevant advertisements on our site or other websites, based on your activity and interests.

Security and Fraud Prevention

We use your information to authenticate your account, provide secure payment processing, detect fraudulent activity, and protect the safety of our services. You are responsible for keeping your account credentials safe.

Communicating with You

We use your information to provide customer support, respond to your inquiries, and maintain our business relationship with you.

Legal Compliance

We use your information to comply with applicable laws, respond to legal requests, investigate potential violations, and protect our rights and the rights of our users.

How We Disclose Personal Information

We may disclose your personal information to third parties in certain circumstances:

Service Providers: With Shopify, vendors and third parties who perform services on our behalf (IT management, payment processing, analytics, customer support, cloud storage, fulfillment and shipping).

Business Partners: With marketing partners to provide advertising services. Depending on where you reside, you may have the right to opt out of targeted advertising.

With Your Consent: When you direct, request, or consent to sharing information with third parties—such as for shipping or through social media integrations.

Legal Requirements: To comply with legal obligations, respond to legal requests, enforce our policies, or protect our rights and the rights of others.

Business Transactions: In connection with a merger, acquisition, bankruptcy, or other business transaction.

Our Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your use of our website to provide and improve the Services.

Information you submit will be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside. Shopify uses certain enhanced features that incorporate data from your interactions with our store and other merchants.

To learn more about how Shopify uses your personal information and your rights, visit the Shopify Consumer Privacy Policy or exercise your rights at the Shopify Privacy Portal.

Third Party Websites and Links

Our Services may contain links to websites or platforms operated by third parties. We do not control these sites and are not responsible for their privacy practices, security, or content.

Please review their privacy policies before sharing information. Information you share on third-party platforms may be viewable by others without limitation. Our inclusion of links does not imply endorsement.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below, and we will delete it. We do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

Security Measures

While we implement security measures to protect your information, no system is perfectly secure. We recommend not using unsecure channels to share sensitive information with us.

Retention Period

We retain your personal information as long as necessary to maintain your account, provide Services, comply with legal obligations, or enforce our policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights. These rights are not absolute and may apply only in certain circumstances.

Right to Access

Request access to personal information we hold about you

Right to Delete

Request that we delete personal information we maintain

Right to Correct

Request that we correct inaccurate personal information

Right to Portability

Receive a copy of your data and request transfer to a third party

Communication Preferences

Opt out of promotional emails using unsubscribe links

Additional Rights for UK & EEA Residents

If you reside in the UK or European Economic Area, you may also have the right to:

Object to Processing: Ask us to stop or restrict our processing of personal information for certain purposes
Withdraw Consent: Where we rely on consent, you can withdraw it at any time (this won't affect past lawful processing)

We will not discriminate against you for exercising these rights. We may need to verify your identity before processing requests. Learn more about Shopify's handling of your data at https://privacy.shopify.com/en.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

For the EEA, you can find a list of data protection supervisory authorities here.

International Transfers

We may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses or equivalent UK contracts, unless the destination country provides an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy on this website, update the "Last updated" date, and provide notice as required by law.